Google is a search engine that is used by nearly 70% of online users to search for everything under the sun, talking about google ads its an online advertising platform for service offering, product listing, and allows you to create online ads to reach audiences who is interested in your product and services, it has an immense reach, 40,000 search queries every second, more than 3 billion per day and a little over trillion every year, no other search engines can offer this audience that Google can.
Google ads have become one of the world’s largest and most popular pay per click advertising and it is highly scalable thus lots of business spend millions of dollars a year on google ads.
Google ads help to target you the ability to show your ads to reach people with specific interests, also gives you control over how you spend your money can also track if they have clicked the ad, purchased your product or phoned in an order. From a single location, you can easily view and manage all your google accounts if you have multiple google ads.
It shows relevant ads that we are specifically searching for and also shows the one which has the highest and accurate content, it’s mainly based on users search query.
The advances in technology over these years has given marketers and even consumers more choices than they could have possibly imagined in their lifetime.